cobas® Visual Language
cobas® The IVD solution from Roche, has been the market leading and pioneering the industry since 1978 (Roche’s first automated diagnostic device, cobas Bio). Rooted in true medical, pharmaceutical and scientific background and improving people lives by getting excellent IVD solutions to market.
cobas® Visual Language Brand Guidelines 2017 (113 pages)
Developed in Adobe InDesign, with an automated table of contents, interactive navigation system to the relevant divisions and their sub-divisions.
cobas® managed assets
Along with the visual language brand guidelines, individual elements were created for the Roche Brand Engine. This allows designers and developers across the world to work more efficiently and meticulously with the guidelines and assets. Assets for the Brand Engine included the following: color ase., fonts, logos, iconography, illustrations, instruments, infographics, print media, digital media, trade fairs and best practice elements.
All assets are based on a grid matrix, applied to all print and digital collateral. Asset templates are developed within this grid matrix guidelines, all indicated on different layers to facilitate the guidance during the design process.
Agency HKLM
Client / cobas
Creative Director / Catherine Kruger
Client / cobas
Creative Director / Catherine Kruger
Visual Language Designer / Xandi van der Merwe
CI Guidelines, Visual Language Roll-out including Quality Assurance on Designs & Asset Management / Simoné Meyburgh